If you run a local business, you know the dilemma. Digital ads get scrolled past. Solo direct mail works, but mailing thousands of homes on your own can cost thousands of dollars in printing and postage. Most small businesses just opt out entirely.
Shared postcard advertising is the middle ground. Here is how it works.
The simple idea
Instead of one business paying for an entire mailing, up to 16 local businesses share one oversized 9×12 postcard. Each business gets its own ad spot. Everyone splits the printing and postage. You get the reach of a big direct mail campaign at a fraction of the cost.
Think of it like carpooling to 5,000 mailboxes.
How it actually works
Step 1: Reserve your spot. Each card takes one business of each kind. One roofer, one plumber, one HVAC company. Your competitors cannot sit next to you on the same card.
Step 2: Send your logo and offer. Already have an ad designed? We can adapt it. Starting from scratch? We help with the design at no extra cost.
Step 3: We handle the rest. Printing, postage, and delivery to 5,000 households in the St. Michael area and surrounding communities. Your ad lands in real mailboxes, in real hands.
Why sharing beats going solo
Mailing 5,000 homes by yourself typically runs into the thousands once you add up design, printing, and postage. On a shared card, that same 5,000-household reach costs $500 a month, with no contract and you can cancel anytime. Same mailboxes. Same oversized card. Shared bill.
Why the 9×12 size matters
A standard postcard is easy to miss in a stack of mail. A 9×12 card is not. It is oversized, hard to ignore, and big enough that each business still gets a readable, attractive ad spot. Size is the whole point.
Who it is built for
Roofers, HVAC companies, plumbers, landscapers, dentists, real estate agents, and any local business that wants more customers from the neighborhoods around them. If your customers live nearby, this is built for you.
Ready when you are
Cards are built one at a time, with one business of each kind per card. Once your kind of business has its spot, the next opening is on the following card.
Email hello@localboostmailer.com to check whether your kind of business is still open.